Our story

1,900 years of craft. One building. No middlemen.

Txtur is a furniture factory in Roanoke, Virginia that sells what it makes directly to the people who will live with it. 100 Virginia craftspeople work under one roof — rough mill, frame shop, upholstery, finishing, design engineering, customer service — and between them they bring 1,900 years of experience in the craft to every piece. That is an average of 19 years each. We build for hospitals, hotels, and offices, and since 2020, for your living room, with nobody in between.

Who builds your furniture

The people, not the pedigree.

The whole process — raw materials in one end, finished furniture out the other — happens under one 125,000-square-foot roof. One team, one plant, one system.

100Virginia craftspeople

1,900years of combined craft experience

19 yrsaverage per craftsperson

125,000sq ft, raw lumber in to furniture out

Rough mill & frame shop

Hardwood arrives as lumber. It leaves the mill cut, shaped, and joined into frames — with CNC and 5-axis routing where precision counts and hands where it matters.

Upholstery & finishing

Cutting, sewing, foam, upholstery, and wood finishing, all on the same floor. The people who build your sofa are a short walk from the people who answer the phone about it.

Design & engineering

An in-house team that turns a sketch, a dimension change, or a brand standard into a buildable, repeatable piece — and develops new products every day.

Why direct

Buying furniture is broken. So we removed the parts that break it.

Traditional furniture passes through a manufacturer, an importer, a distributor, a retailer, and a showroom — each adding margin and subtracting accountability. We turn raw materials into a finished product and ship it from our factory to your family room. The money you spend goes directly to the American craftspeople who built it, and to the best materials that go into it.

Our customer service team sits in the same building as the upholstery line, the rough mill, and the frame shop. If you have a question about your sofa, the person answering can walk over and look at it. You are not buying from a salesperson — you are working directly with our 100+ craftspeople, with more than a thousand years of combined experience, to get what you really want for your home or business.

Come see the difference

What we believe

Five principles we actually run the company by.

The Truth is Inevitable

Time always leads to the truth. There is no upselling, smoke and mirrors, or magical branding that holds up over time unless it is supported by reality. We choose to simply be what we say we are, and wait.

Direct is Better

Our customer service sits steps from the assembly line, and the money you spend passes directly to the American craftspeople who make your furniture. We put more into the product and cut out the costs that gum up the traditional value stream.

Everything Happens in Context

We build furniture to fit your life, and a business model — Upcycle — that gives you freedom to change. Sustainability through circularity, designed for the context of the time and your happiness.

Only Do Well From and While Doing Good

Manufacturing left America because it is hard. We think everyone deserves a chance to make a decent living, including those better at making things than at service, finance, or tech — and those who need a fresh start.

The Little Things Are Not Little

Every conversation in the plant ends with "thank you," even the hard ones. When your delivery arrives with a note and a pair of safety scissors, we hope you feel that we are paying attention.

Sustainability, without the buzzwords

A "green" product in a landfill is not a solution.

Americans throw out more than 12 million tons of furniture and furnishings each year. Our answer is Upcycle: we build furniture that is designed to come apart in our plant, take it back when your life changes, remanufacture every surface, and credit you toward the next piece. The materials keep their value; the planet keeps its landfill space.

We also believe doing good includes the people on our floor — fair work for people who are better at making things than at service jobs, and a real second chance for those who need one.